The live music industry lost more than 30 billion dollars in 2020 due to the pandemic. Hundreds of live music events have been cancelled or postponed. Therefore, some artists started to stream performance online. However, according to SCADpro's survey, 84% fans were disappointed with the current online concert experience.
How might we make a better form of online concert experience that is as amazing as an in-person one?
We, a team of three designers, conceived a new form of online concert experience with multi-device interaction - when users wave their phones as interactive glow sticks, their avatars do the same in the virtual auditorium! 🪄
We also invented a roller-coaster like online concert journey including 3 phases: