Translate pain points to 3 ideation directions:
Test 10 storyboard concepts with 20+ students, advisors, and the principal
We generated 10 storyboards and went through five 10-minute speed dating sessions with 20+ students, the school principal, and the school advisor at City of Bridges High School. By asking for their preferences and priorities on these concepts, we were able to tap into their primary needs and values.
Both the principal and students indicated that the 2 concepts related to internship selection would be most helpful to them.
To maximize the benefits to both students and administrators, we narrowed down the design direction to internship selection, and reframed our functional goals on the following areas where we can add the most value:
To keep students engaged, easy to start, low cognitive load, and fun are highly appreciated.
To meet these goals, the defining characteristics of our platform (student side) are: (1) mobile app, (2) simple, easy to use, (3) engaging for students, with a friendly & playful tone.